Privacy Policy

Last updated: 11 September 2026

Love It Local Ltd takes your privacy seriously. This privacy notice explains what personal information we collect, why we use it, where we may obtain it from, who we may share it with, how long we keep it and your rights under UK data protection law.

This notice applies to Love It Local Magazine, including our website at loveitlocalmagazine.co.uk, our advertising services, advertiser accounts, newsletters, directories, enquiries and related magazine activities.

Who We Are

Love It Local Ltd is the data controller responsible for the personal information covered by this privacy notice.

Data protection contact: The Directors, Love It Local Ltd
Email: info@loveitlocalmagazine.co.uk

If you have any questions about how we use your personal information, wish to exercise your data protection rights or wish to make a data protection complaint, please contact us using the email address above.

We have not appointed a formal Data Protection Officer because we are not currently required to do so. Responsibility for data protection is overseen by the directors of Love It Local Ltd.

Personal Information We Collect

The information we collect depends on how you interact with us.

If you register for an advertiser account, make an advertising enquiry or book advertising, we may collect your name, email address, business name, business contact details, account information, advertising requirements, correspondence, artwork, logos, photographs and other information you provide in connection with your advert.

Passwords used for website accounts are stored securely by our website system and are not stored by us in readable form.

If you contact us, we may collect your name, email address, business or organisation name and any information contained in your message.

If you subscribe to a newsletter or marketing list, we may collect your name, email address, business details, marketing preferences, consent information and information about interactions with our emails.

If you apply to appear in one of our business or community directories, contribute an article, submit an event or provide material for publication, we may collect the contact and organisational information necessary to deal with your submission.

When you use our website, we may also receive technical information such as your IP address, browser and device information, pages visited, referring website and information collected through cookies or similar technologies.

Information We Obtain From Other Sources

We do not obtain all business contact information directly from the person concerned.

For the purpose of identifying businesses and organisations that may be interested in Love It Local’s advertising, editorial, directory or other business services, we may obtain business contact information from publicly available sources.

These may include business websites, public business directories, Companies House, social media pages and other publicly accessible sources.

The information may include a person’s name, job role, business name, business email address, telephone number, website and other business contact information.

We use this information only where we believe there is a relevant and reasonable business purpose for doing so.

If we use personal information obtained from another source to contact you, we will provide access to this privacy information at or before our first communication where required.

Why We Use Your Information and Our Lawful Bases

Providing our services

We use personal information to register and administer advertiser accounts, respond to enquiries, process advertising bookings, prepare adverts and proofs, communicate about deadlines and publication, administer payments and provide other services you have requested.

Our lawful basis is generally contract, including taking steps at your request before entering into a contract.

Managing our business and customer relationships

We use information to manage customer and advertiser relationships, answer questions, maintain records, improve our services, administer the website and protect our systems against misuse or fraud.

We generally rely on our legitimate interests in operating, managing and protecting our business and providing an effective service.

Accounting and legal requirements

We may use and retain information where necessary for invoicing, accounting, taxation, dispute resolution and compliance with other legal requirements.

Our lawful basis is legal obligation where the processing is required by law and legitimate interests where necessary to protect or establish our legal rights.

Newsletters and marketing subscriptions

Where you specifically sign up to receive our advertising news, offers, promotions or newsletters, we may use your details to send those communications.

Where consent is required, our lawful basis is consent. You can withdraw your consent at any time by using the unsubscribe option in an email or contacting us.

Withdrawing consent does not affect the lawfulness of anything we did before consent was withdrawn.

Business-to-business marketing

We may contact businesses that we reasonably believe could be interested in advertising or other relevant Love It Local services.

Where personal information is involved, we may rely on our legitimate interests in promoting our services to relevant businesses, provided those interests are not overridden by the rights and interests of the individual concerned.

We also comply with the Privacy and Electronic Communications Regulations (PECR). Where consent is required before sending electronic marketing, including in certain circumstances involving sole traders and some partnerships, we will only send it where we have the necessary consent or another permitted basis under PECR.

Every direct marketing communication will provide an appropriate way to ask us to stop.

You have an absolute right to object to the use of your personal information for direct marketing at any time. If you ask us to stop, we will stop using your personal information for that purpose.

Website analytics and advertising

We use analytics and advertising technologies to understand how our website is used, measure the effectiveness of our advertising and improve our marketing.

These may include:

• Google Analytics, which helps us understand how visitors use our website; and

• Meta technologies, including the Meta Pixel and Conversions API, which help us measure advertising performance, understand actions taken after someone sees or clicks one of our advertisements, and create or improve advertising audiences.

These services may receive information such as your IP address, browser or device information, pages visited and actions taken on our website.

Where consent is required for cookies, pixels or similar technologies, these technologies are only activated after you have given the appropriate consent through our cookie management system.

You can change or withdraw your choices at any time through Cookie Preferences.

Further information about the specific cookies and tracking technologies we use is available in our Cookie Policy.

Publication and directories

Where information, photographs, advertisements, articles or other material is provided to us specifically for publication, we use it to produce Love It Local Magazine, our website, directories and related publications.

Depending on the circumstances, our lawful basis may be contract, consent or our legitimate interests in producing and maintaining our publications.

Please remember that material intentionally published in a printed magazine cannot normally be recalled once copies have been distributed.

When Information Is Required

Some information is required for us to provide a service to you.

For example, we need sufficient contact and business information to create and administer an advertiser account or process an advertising booking. If required information is not provided, we may be unable to provide the requested service.

Providing information for newsletters and optional marketing is voluntary.

Who We Share Information With

We do not sell personal information.

We may use trusted service providers to help us operate our business. These may include website hosting and IT providers, email providers, newsletter and email marketing services such as Mailchimp, accounting or payment service providers, website analytics providers and advertising platforms where you have consented to the relevant technologies.

Where appropriate, information may also be shared with professional advisers such as accountants, insurers or legal advisers and with regulators, law enforcement agencies, courts or public authorities where we are legally required to do so.

Service providers acting on our behalf are only permitted to use personal information for the services they provide to us and must handle it appropriately.

Information supplied specifically for publication may, by its nature, be made publicly available in our magazine, on our website or in a directory.

Transfers Outside the UK

Some of the technology and service providers we use may store or process information outside the United Kingdom, including in the United States.

Where personal information is transferred outside the UK, we take steps to ensure that the transfer complies with UK data protection law.

Depending on the organisation and destination, this may include relying on UK adequacy regulations or appropriate contractual and organisational safeguards, such as the UK’s International Data Transfer Agreement or the UK Addendum to approved contractual clauses.

You can contact us if you would like further information about the safeguards relevant to your personal information.

How Long We Keep Personal Information

We do not keep personal information for longer than we reasonably need it.

Advertiser and customer information is normally retained while we have an active business relationship and afterwards for as long as reasonably necessary to deal with enquiries, repeat business, disputes and legal obligations.

Financial, invoicing and transaction records may normally be retained for up to six years or for any longer period required by applicable tax, accounting or legal requirements.

General enquiries and correspondence are periodically reviewed and deleted when they are no longer required.

Business marketing information is periodically reviewed to ensure that it remains relevant and appropriate. If you object to direct marketing, we may retain limited information on a suppression list so that we can ensure we do not contact you again for marketing purposes.

Newsletter information is retained while you remain subscribed. If you unsubscribe, we may retain limited information necessary to record and respect your opt-out.

Advertiser accounts that are no longer being used are periodically reviewed and may be deleted or anonymised when there is no longer a business, legal or administrative need to retain them.

Website and cookie information is retained according to the purpose of the relevant cookie or service. More detailed cookie information is available through our Cookie Policy and cookie preference system.

Material intentionally published in Love It Local Magazine or on our website may form part of our publication archive and may be retained indefinitely. This does not prevent you from contacting us about personal information contained in online material.

Security

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

Access to personal information is limited to people and service providers who reasonably need it for the relevant purpose.

No internet-based system can be guaranteed to be completely secure, but we regularly review the measures we use to protect the information we hold.

Your Data Protection Rights

Depending on the circumstances and the lawful basis we rely on, UK data protection law gives you rights including:

• the right to ask us for a copy of personal information we hold about you;

• the right to ask us to correct inaccurate or incomplete information;

• the right to ask us to delete your personal information in certain circumstances;

• the right to ask us to restrict how we use your information in certain circumstances;

• the right to object to certain processing, including an absolute right to object to direct marketing;

• the right to receive or transfer certain information in a portable format where applicable; and

• the right to withdraw consent at any time where we rely on consent.

Not every right applies in every circumstance.

To exercise any of these rights, email info@loveitlocalmagazine.co.uk.

We may need to ask for information to confirm your identity before acting on a request. We will respond within the timescales required by data protection law.

Automated Decision-Making and Profiling

We do not use solely automated decision-making that produces legal effects or similarly significant effects on individuals.

Where you consent to advertising or analytics cookies, third-party analytics and advertising services may use information about website activity to measure engagement, create audiences or make advertising more relevant. This may involve profiling for advertising or measurement purposes, but we do not use it to make solely automated decisions about you that have legal or similarly significant effects.

You can control these technologies through our Cookie Preferences.

Making a Data Protection Complaint

If you are concerned about the way Love It Local Ltd has collected, used, stored or shared your personal information, please contact us at:

Email: info@loveitlocalmagazine.co.uk

Please state that your message is a data protection complaint and explain what you are concerned about.

We will acknowledge and investigate data protection complaints, keep you appropriately informed and provide an outcome without unnecessary delay.

If you remain dissatisfied, you have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Website: ico.org.uk

Changes to This Privacy Notice

We review this privacy notice periodically and may update it when our services, systems or legal obligations change.

The latest version will always be published on our website.

Where we make a significant change to the way we use personal information, we will take reasonable steps to bring the change to the attention of affected people where appropriate.

Last updated: 11 September 2026